May 10, 2024

Digital Advertising Operations Specialist

Los Angeles Times El Segundo , California

As the Digital Advertising Operations Specialist you will be responsible for campaign trafficking, creative QA and execution. • Responsible for all components of digital campaigns; assist Campaign Ops Manager in day-today support, troubleshooting, QAing campaigns, and providing overall coverage for the team • Ensure proper execution, optimization, and delivery • Proactively review campaign assets (Creative, IOs, and tags) and monitor all campaigns for both delivery and performance, providing recommendations and consultancy for full optimization fo campaigns • Assist Ops Manager with taxonomy, data governance, ad tagging, and Salesforce/ Order Management product mapping • Perform quality assurance and analysis of creative assets and third-party ad tags • Manage the operational aspects of custom digital products - sponsored Newsletters, Branded Content promotion, in-house admail (via Sailthru), 1st party data cohorts (via Permutive) • Collaborate with Product, Development, and relevant teams to ensure new products meet Sales and Operational needs - assist with operational roll-out; test and confirm functionality of new ad products and ad experiences We actively work to create an inclusive environment where all of our employees can thrive. If we make you an offer and you are not yet vaccinated, we will accommodate a delay in start date. Thank you for your interest in joining our team at the Los Angeles Times!

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