Digital Advertising Operations Specialist

Position: DIGITAL ADVERTISING OPERATIONS SPECIALIST OverviewJoin a Thriving Marketing Team in Columbia County! Are you the technical bridge between digital strategy and flawless execution? Do you thrive on ensuring every campaign pixel is placed perfectly, every ad is delivered precisely, and every data point is captured accurately? Our well-established and growing client in Columbia County is seeking a Digital Advertising Operations Specialist to be the operational backbone of their high-impact digital advertising efforts. If you have a passion for combining technology, analytics, and marketing strategy to drive measurable ROI, we want to talk to you!Why This Role?Impact: Directly manage the launch and optimization of key digital campaigns across Display, Video, Programmatic, and Social channels.Challenge: Solve complex trafficking and tracking puzzles, troubleshoot delivery issues, and maintain data fidelity.Growth: Work alongside a dynamic Marketing team and leverage cutting-edge advertising technology.ResponsibilitiesWhat You'll Be Doing: The Operational CoreFlawless Execution: Lead campaign setup and trafficking using platforms like Google Ad Manager, DSPs, and various social platforms.Technical QA & Integrity: Conduct rigorous quality assurance on creative assets, test ad tags, verify landing pages, and ensure accurate campaign launches.Optimization Guru: Monitor pacing and critical performance metrics (CTR, CPA, ROAS) to implement real-time optimizations that boost campaign results.Data Translation: Generate comprehensive performance reports and translate complex data into clear, actionable business insights for the wider team.Collaboration: Serve as the technical point person, coordinating with creative teams, external partners, and ad technology vendors.Working Hours8:00 AM - 5:00 PMQualificationsEducation: BachelorsExperience: 1-4 yearsSkills: Key Skills for Success: Exceptional attention to detail; strong problem-solving and technical troubleshooting; ability to manage multiple campaigns and deadlines; excellent communication skills with the ability to translate technical jargon for non-technical stakeholders.What You'll Bring1-5 years of experience in Digital Advertising Operations, Ad Trafficking, or Campaign Management.Hands-on experience with major ad serving platforms (e.g., Google Ad Manager, Campaign Manager 360) and DSPs.Proficiency in web analytics and tracking tools (Google Tag Manager, Google Analytics).Strong analytical skills with data manipulation in Excel/Google Sheets.A working understanding of HTML, JavaScript, and CSS as they relate to ad serving troubleshooting.BenefitsOur client offers a competitive salary structure commensurate with experience, along with a comprehensive benefits package, including health insurance, PTO, and opportunities for professional development.Ready to become the engine behind high-performing campaigns? Upload your resume and submit your application today.#J-18808-Ljbffr