Digital Advertising Operations Manager Job at Active Interest Media in Des Moine

DescriptionActive Interest Media is seeking a Digital Advertising Operations Manager / Director to lead, modernize, and scale our digital advertising operations function. This position reports directly to the SVP of Sales and is a key member of the Advertising leadership team.RequirementsOwn End-to-end Execution Of All Digital Campaigns IncludingDisplay (O&O and programmatic / extended reach)Email marketing / newslettersSponsored content and custom programsSocial and emerging digital productsVideoEnsure All CampaignsLaunch on time and error‑freeAre fully aligned with IOs and client expectationsMeet or exceed performance benchmarksImplement QA processes and trafficking standards to eliminate execution errors.Establish clear SLAs for campaign setup, optimization, and reporting.Lead ongoing campaign optimization strategy across all active campaigns.Translate campaign data into actionable insights and recommendations.Ensure Every Campaign IncludesMid‑flight optimization checkpointsPost‑campaign analysis with clear performance narrativePartner with vendors and platforms (e.g., AdCellerant, programmatic partners) to maximize results.Drive improvement inCTR, conversions, engagement metricsClient ROI and renewal ratesBuild and enforce a standardized reporting framework.Ensure all reports are timely, accurate, and client‑ready.Elevate reporting from data dumps to strategic insights.Provide Sales WithClear performance summariesForward‑looking recommendationsUpsell/renewal opportunities based on resultsLead, coach, and develop the Digital Ad Operations team.Establish a Culture OfAccountabilityResponsivenessContinuous improvementImplement training programs to upskill team in platforms and tools, optimization techniques, and client communication standards.Evaluate team structure and recommend hiring or restructuring as needed.Act as the primary bridge between Sales and Operations.Support Sales inBuilding smarter, more effective proposalsSetting realistic expectations with clientsStructuring campaigns for performance and scalabilityEducate and train sellers on digital product capabilities, the best practices for packaging and positioning, and what drives campaign success (and failure).Join key client calls as subject matter expert.Audit current workflows and implement scalable, repeatable processes.Partner on CRM and system integration (e.g., Ad Orbit transition).Establish KPIs and dashboards across campaign delivery timelines, performance metrics, and team productivity.Identify inefficiencies and drive automation and simplification.Ensure rate integrity and operational alignment with pricing and packaging.Success metrics:On‑time campaign launch rateReduction in errors / makegoodsImprovement in campaign performance metricsReporting turnaround timeSales satisfaction and adoption of digital productsClient retention and renewal ratesOperational efficiency and throughputQualifications5–10+ years in digital advertising operations, ad tech, or campaign management.Proven experience leading and developing teams.Deep understanding ofProgrammatic advertisingAd serving and traffickingEmail marketing and audience targetingCampaign analytics and optimizationExperience working cross‑functionally with Sales teams.Strong command of ad platforms, reporting tools, and CRM systems.Ability to operate both strategically and tactically.Builder + operator: comfortable fixing and scaling a function.Highly accountable with a bias for action and urgency.Strong communicator who can simplify complexity for Sales teams.Data‑driven with a focus on outcomes, not just activity.Comes from a place of “yes” regarding new products, changes or ideas.Thrives in environments that require change, structure, and leadership.Is, and is thought of as, un‑boring.Why This Role MattersTransform digital operations into a competitive advantage.Directly influence revenue growth and client success.Build a best‑in‑class operational team within a growing media organization.Why AIM?Highly engaged, passionate audiences. Real product depth across digital, events, and content. Entrepreneurial environment with leadership visibility. Opportunity to shape revenue—not just chase it.