Digital Advertising Optimizer

Our optimizers work primarily behind the scenes, reviewing performance data and making data-driven decisions that will increase ad account performance. The Digital Advertising Optimizer will: • Understand a client’s business objectives, and industry, target customers, and creatively use the tools of digital advertising to achieve their goals — primarily through social media ads, paid search ads, product listing ads, or display ad formats on platforms such as Facebook & Instagram (Meta), Google Ads, YouTube, TikTok, Pinterest, Microsoft Ads, etc. • Participate in client meetings, communicating metric changes in terms of what happened, why, and what we plan to do in terms that clients with varying degrees of specialized knowledge will understand. • Familiarity with digital advertising metrics, and ability to connect trends to broader strategy. • Strong command of Excel and Google Sheets, including advanced formulas, Pivot Tables, VLOOKUPs, structuring and combining data sets, and deriving insights that will lead to performance improvement.