Digital Advertising & Paid Media Specialist (Programmatic) at Robert Half Ann Arbor, MI

Digital Advertising & Paid Media Specialist (Programmatic) job at Robert Half. Ann Arbor, MI. We’re seeking a results-driven Digital Advertising & Paid Media Specialist with expertise in programmatic advertising to join our clients growing inhouse marketing team. This role will lead the strategy, execution, and optimization of paid campaigns across Google Ads, Meta, LinkedIn, Amazon Ads , and programmatic platforms to drive performance and ROI. Required Skills & Experience • 3+ years of experience in digital advertising, including hands-on programmatic campaign management • Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Amazon Ads , and at least one DSP (e.g., The Trade Desk, DV360) • Strong understanding of budget management, bid strategies, and ROAS optimization • Experience with A/B testing , audience segmentation, and funnel optimization • Analytical mindset with experience using tools like Google Analytics, Looker Studio, or Tableau • Excellent communication and project management skills • Background in Higher Education is preferred but not required.