Digital Advertising (PPC) Strategist

If you want to experience what it's like to work at a full service digital marketing agency that does things a little bit differently than you've experienced in the past - we want to meet you! You will also be responsible for ad campaign management, whether working with a team or by yourself, depending on the account. Day-to-day work includes: • Developing and executing well-planned search engine and other digital advertising strategies for a variety of clients • Proactively modifying strategies monthly and as needed based on the performance of major KPIs, account metrics, or client needs • Working with clients on developing or refining strategic goals during onboarding and throughout campaigns • Developing and executing experiments for all relevant digital advertising tactics, channels, and other elements • Clearly communicating the progress of strategic plans to meet outlined objectives both internally and, as needed, externally • Working within digital advertising platforms to execute campaigns and optimize for performance Who You Are Here's what we're looking for: • Heavy execution and strategic development of Google Ads and other search engine advertising campaigns • Managing and directing social media, video, shopping, and display advertising campaigns for both lead generation and e-commerce sales • Designing digital campaigns as part of an overall marketing strategy • Analyzing data to communicate highlights, opportunities, and next steps • Competitor and market research Additionally, you will have the following: • A Bachelor's degree or greater, or equivalent work experience in marketing • Strong analytics knowledge • A/B and multivariate testing • Intimate familiarity of sales and marketing funnels • Creative problem solving • Outstanding computer skills • Excellent written and verbal communication The following experiences are a plus: • Agency experience • Marketing automation and CRM tool implementation • Execution in all core aspects of SEO, including on-site optimization and off-site outreach • Performance analysis via website analytics and SEO tools (e.g. SEMRush, GSC, Google Analytics, etc.) We also have rave reviews on Glassdoor and have been voted one of Pittsburgh's best places to work with employees who say things like: • "The people are what makes this company great."