Digital Advertising Product Manager - O&O and Programmatic; Cox Media

Primary Responsibilities and Essential Functions • Demonstrate subject matter expertise on assigned products by leading cross-departmental efforts that will drive the success of the Product Management Team, including but not limited to the following: • Partnering with Sales team to identify strategies for increasing market share, product usage and growing revenue for all products • Collaborate with Cox Media markets to facilitate product launches and/or enhancements, ensure proper training, inform compelling marketing collateral, and gather market and customer feedback • Align with Marketing Center of Excellence (COE) to ensure product offerings/benefits are properly positioned and back by data-driven research • Partnering with the third-party vendor partners, Digital Center of Excellence (DCOE) and Operations teams to implement fulfillment and billing practices consistent with Cox Media sales philosophy • Partnering with Business Enablement team to ensure internal stakeholder needs are properly addressed and documented throughout the product lifecycle • Partnering with Finance team to develop and maintain an operating plan and budget for assigned products and manage expenses within the budget, including vendor payments • Driving product enhancements forward working and developing requirements with technology in an agile development environment • Assist in the development of business cases to support product and services roadmap investments, identifying opportunities to enhance the value of the portfolio and adjacent products • Recommend/make decisions regarding programs that have a significant impact to business outcomes and carry potential consequences if unsuccessful • Continuously evaluate programmatic inventory sources for additional opportunities and optimization maximizing campaign yields by establishing partnerships across the OTT / CTV ecosystem • Surveying the marketplace for new inventory sources that drive additional revenue growth; lead partnership and negotiations with new supply partners and publishers • Work closely with field local sales, national rep firm, and other partner sales channels, ensuring that each group has a fresh perspective of products, knows how products fit into the suite or portfolio • Interface with local, national and sales teams providing subject matter expertise on products and client strategy where applicable • Vendor management of third party relationships ensuring a high level of accountability and customer service with continual evaluation of performance and relationship • Develop, evaluate, and maintain leading business relationships internally and externally with partners, peers, vendors to articulate our needs for products and services that help facilitate company goals. and 6 years of experience in a related field (B-to-B product/brand management, media/advertising sales management, etc. The right candidate could also have a different combination, such as a master's degree and up to 4 years of experience; Or a PhD or relevant Doctorate Degree and 1 year of experience; Or In lieu of a degree, 18 years of experience in a related field will be considered. • Strong ability to work across departmental…