Digital Advertising Product Manager - O&O and Programmatic (Cox Media)

Primary Responsibilities and Essential Functions • Demonstrate subject matter expertise on assigned products by leading cross-departmental efforts that will drive the success of the Product Management Team, including but not limited to the following: • Partnering with Sales team to identify strategies for increasing market share, product usage and growing revenue for all products • Collaborate with Cox Media markets to facilitate product launches and/or enhancements, ensure proper training, inform compelling marketing collateral, and gather market and customer feedback • Align with Marketing Center of Excellence (COE) to ensure product offerings/benefits are properly positioned and back by data-driven research • Partnering with the third-party vendor partners, Digital Center of Excellence (DCOE) and Operations teams to implement fulfillment and billing practices consistent with Cox Media sales philosophy • Partnering with Business Enablement team to ensure internal stakeholder needs are properly addressed and documented throughout the product lifecycle • Partnering with Finance team to develop and maintain an operating plan and budget for assigned products and manage expenses within the budget, including vendor payments • Driving product enhancements forward working and developing requirements with technology in an agile development environment • Assist in the development of business cases to support product and services roadmap investments, identifying opportunities to enhance the value of the portfolio and adjacent products • Recommend/make decisions regarding programs that have a significant impact to business outcomes and carry potential consequences if unsuccessful • Continuously evaluate programmatic inventory sources for additional opportunities and optimization maximizing campaign yields by establishing partnerships across the OTT / CTV ecosystem • Surveying the marketplace for new inventory sources that drive additional revenue growth; lead partnership and negotiations with new supply partners and publishers • Work closely with field local sales, national rep firm, and other partner sales channels, ensuring that each group has a fresh perspective of products, knows how products fit into the suite or portfolio • Interface with local, national and sales teams providing subject matter expertise on products and client strategy where applicable • Vendor management of third party relationships ensuring a high level of accountability and customer service with continual evaluation of performance and relationship • Develop, evaluate, and maintain leading business relationships internally and externally with partners, peers, vendors to articulate our needs for products and services that help facilitate company goals. and 6 years of experience in a related field (B-to-B product/brand management, media/advertising sales management, etc. • Demonstrated experience with Digital Media advertising products required • Previous experience working with digital video advertising, Freewheel and modules such as Audience Manager tools, and technology integrations. • Experience or knowledge of advanced video advertising concepts including Addressable TV, Programmatic, Partner Inventory Management, DSPs, etc. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities.