Digital Advertising Solutions Manager

Key Role Summary The Product Manager will own strategy and planning for a defined functional area within Media OS. This role sits at the intersection of business needs, client feedback, and platform capabilities. They should be comfortable with technical detail and able to translate complex platform workflows into client-friendly narratives and business outcomes. Responsibilities: • Owns the product strategy and roadmap for a functional area of Media OS, ensuring alignment with IQVIA Digital's broader growth objectives • Identifies high-value use cases and unmet market needs by working directly with client teams, agency partners, and strategic stakeholders • Develops business cases for new product initiatives and defines success metrics to measure impact across adoption, revenue, and retention • Partners with Product Owners to translate strategic initiatives into clearly scoped epics and requirements, ensuring delivery meets business intent • Leads product discovery and requirements gathering for net-new features or market differentiators • Collaborates across GTM, engineering, product and operations to bring new features from concept to launch, ensuring internal alignment and customer readiness • Monitors product performance post-launch and iterates based on data insights, market feedback, and platform KPIs • Supports sales, client success, and operations teams by contributing to collateral, demos, and documentation that articulate product value ,