Digital Advertising Specialist

We take our clients from start to finish, generating leads for their business and growing their brand through unique digital strategies, compelling visuals, and impactful language. We’re making magic happen through strategy, transparency... and communication. In our fast-paced, dynamic environment, Digital Advertising Specialists are key contributors toward the development and implementation of client strategy, tailored to our clients’ specific goals and objectives. Key Responsibilities: • Setup, ongoing optimization, and management of PPC/Digital Advertising campaigns for multiple clients • Audience and keyword research, landing page development, set up of digital campaign, audience targeting and goal tracking, A/B testing, management of ad budgets, and optimizing for conversions and KPIs • Dashboard creation, analysis of campaign data and monthly reporting on KPIs, recommendations and strategy monthly • Plan, implement, and monitor best-practice SEO strategies by utilizing insights gathered from keyword research, on-page analysis, and technical audits • Engage in client meetings and strategy sessions, providing consultative feedback based on subject-matter expertise • Ensure implementation of best practice guidelines and follow company processes • Serve as a subject matter expert, staying on top of the latest trends in digital advertising and analytics • Hybrid Position, located in Salt Lake City, Utah is preferred • Caffeine consumption AND sweatshirts and sweatpants are welcome ;) Pay: $55,000.00 - $60,000.00 per year