Digital Advertising Specialist

As a Digital Advertising Specialist, you will be responsible for managing and implementing our client's advertising strategies across various platforms. Duties: - Develop and implement paid advertising to achieve business objectives - Monitor weekly performance metrics for both PPC and Meta - Collaborate with internal teams to create ad campaigns aligned with marketing goals - Analyze key metrics and adjust strategies accordingly to optimize performance - Stay up-to-date with industry trends and best practices in digital advertsing - Manage digital advertising campaigns to drive brand awareness and conversions - Report to Client/Ads Manager for ongoing updates and changes needed - Perform weekly optimizations for ad updates and keywords changes - Closely monitor ad performance and strategize for new opportunity Skills: - Proven experience in digital advertising - Strong knowledge of Google Ads and Meta strategies for best possible ROI - Strong understanding of Google Tag Manager and Google Analytics for tracking and conversion set up - Clear understanding of KPI's such as CTR, Conversion Rate, CPC and Cost/Conv - Ability to analyze data and derive actionable insights using analytics tools - Excellent written and verbal communication skills with attention to detail - Knowledge of broad and interest testing as well as A/B testing for optimal results - Ability to perform keywords research If you are passionate about digital marketing and have the skills required for this role, we would love to hear from you. Experience: • Marketing: 3 years (Required)