Digital Advertising Specialist

Job DetailsJob Location US TN PBG 001 Knoxville TN Office - Knoxville, TN Description About Inhabit Inhabit is a software company serving the residential and vacation property management industries. These are committed to helping support the company's commitment to property management software solutions. Our mission is to create value and deliver measurable results to our clients through innovation and quality in the digital space. Job Description Summary Bluetent is seeking an enthusiastic and experienced Digital Advertising Specialist to set up, manage, and optimize campaigns for our clients in the vacation rental industry. What You'll Do (Functions & Responsibilities) Set up and manage a variety of Google and Microsoft PPC, Display, and Remarketing accounts for ecommerce clients in the vacation rental vertical Maintain client relationships and implement digital advertising strategies using best practices and Bluetent's advertising approach Ability to seamlessly manage multiple accounts and competing priorities, while paying attention to improving ROI and customer satisfaction Provide budget recommendations based on seasonality, search impression share, and client goals Analyze historical data and optimize for online revenue and maximizing conversions Provide monthly client report including an analysis of the data and recommendations, and participate in monthly calls with various clients to communicate results and strategy ideas Collaborate with team members on multi-channel marketing initiatives, with an understanding of how paid search fits into the digital marketing ecosystem Qualifications What We're Looking For (Minimum qualifications) Minimum of 3 years at a digital agency in a client facing Digital Advertising Specialist /PPC role Experience setting up and managing campaigns end to end in Google Ads and Microsoft Ads is required Strong understanding of paid search advertising and its value as part of a client's digital marketing mix Ability to interpret and analyze data in Google Analytics 4 Have an aptitude for data analysis and problem solving Looker (formerly Google Data Studio) Reporting experience is a plus Ability to communicate via email, phone, and video chat effectively and confidently with clients Ability to multi-task with ease and handle competing priorities Excellent organizational skills Must be a team player that is also comfortable working independently A passion for digital marketing and the desire to help small ecommerce businesses in the vacation rental industry succeed Type Full Time, Salaried, Exempt Location Knoxville, TN (Hybrid) Benefits Include Competitive Pay Health Insurance: Medical, Dental, Vision and Prescription Plans Health Savings Accounts Flexible Spending Account Dependent Flexible Spending Account Critical Illness Accident Retirement Savings Plan (401K) with discretionary company match Short and Long Term Disability Company Paid $25,000.00 life insurance Supplemental Life and AD&D Insurance Employee Assistance Program Paid Holidays Paid Vacation Paid Volunteer Time Inhabit Employee Discount Programs Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants