The ideal candidate will have the expertise to research individual markets; craft compelling ad copy; set up, execute, and optimize successful advertising campaigns across various digital platforms; and report on performance KPIs and ROI. The Digital Advertising Specialist will utilize their skills in the following areas to run national advertising campaigns focused on brand awareness, as well as work with individual AlphaGraphics and PostNet centers to deploy local advertising campaigns that drive leads in their market. Market Research: • Conduct in-depth market research to understand the target audiences, competition, and industry trends. Ad Copywriting: • Create persuasive and eye-catching ad copy for digital advertising campaigns, ensuring the messaging aligns with marketing objectives. • Strong understanding of keyword research and SEO principles.
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