Digital Advertising Specialist

PRADCO Outdoor Brands (PRADCO) manufactures and markets major hunting and fishing brands and products. Job Responsibilities • Oversee and optimize Google and Bing Ads campaigns for direct-to-consumer e-commerce brands • Develop, execute and maintain multiple paid advertising strategy plans • Manage account budgets across all channels, ensuring monthly spend aligns with allocated budgets and financial goals • Develop and implement test strategies (inclusive of, but not limited to: asset groups, bidding, copy, placements, etc.) • Utilize software programs to conduct comprehensive keyword research and gather competitor insights, informing and enhancing the strategy for future advertising campaigns • Manage other digital campaigns such as YouTube, display, and remarketing/retargeting • Explore and make recommendations on new advertising platforms, services, and tools • Daily campaign optimization and reporting on campaign performance and KPIs • Evaluate data and feedback from key eCommerce accounts and internal teams to further iterate and evolve our digital product offerings • Evaluates competitive benchmarks and drives improvements to PRADCO online web strategy • Collaborate with Marketing team on design/development of assets that support sales on both owned and 3rd party e-comm channels. or B.A. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.