A company is looking for a Digital Advertising Specialist to create and optimize digital marketing campaigns. Key Responsibilities Build and execute digital advertising campaigns across various platforms including Google Ads, Microsoft Ads, and social media Analyze campaign performance and optimize strategies based on data-driven insights Develop ad copy, conduct A/B testing, and monitor campaign effectiveness to maximize results Required Qualifications 2-3 years of hands-on experience in digital advertising strategy implementation Direct experience with Google Ads, Microsoft Ads, Meta, and LinkedIn advertising platforms Experience with Google Analytics or other web analytics platforms Knowledge of CTV & Audio platforms and Google Shopping campaigns is a plus Graphic design skills are a plus
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