A company is looking for a Digital Advertising Specialist to create and optimize digital marketing campaigns.Key ResponsibilitiesBuild and execute digital advertising campaigns across various platforms including Google Ads, Microsoft Ads, and social mediaAnalyze campaign performance and optimize strategies based on data-driven insightsDevelop ad copy, conduct A/B testing, and monitor campaign effectiveness to maximize resultsRequired Qualifications2-3 years of hands-on experience in digital advertising strategy implementationDirect experience with Google Ads, Microsoft Ads, Meta, and LinkedIn advertising platformsExperience with Google Analytics or other web analytics platformsKnowledge of CTV & Audio platforms and Google Shopping campaigns is a plusGraphic design skills are a plus
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