Description We’re looking for an Advertising Specialist to join our dynamic team! In this role, you’ll create and manage impactful online advertising campaigns, optimize performance across platforms, and collaborate with a talented team to deliver exceptional results for our clients. Essential Duties & Responsibilities • Implement online advertising (search, display, video, social, geofencing, and more) campaigns for numerous service-based and eCommerce-based clients • Perform occasional keyword research for campaigns, as needed • Write advertising copy as needed (or collaborate with the Content Team) • Review, analyze, and audit campaigns to meet goals and ensure successful campaigns • Optimize campaigns when needed in a timely fashion • Troubleshoot any technical, tracking or performance issues • Monitor budgets by comparing and analyzing actual results with plans and forecasts • Prepare marketing reports by collecting, analyzing, and summarizing campaign data • Participate in client meetings to present reports and discover opportunities for growth • Provide technical support to sales and the creative team • Support company by researching and reporting on advertising platform updates and new functionality • Stay up to date with various certifications, new features, and new tools • Explore opportunities to add value to job Skills & Qualifications • High attention to detail & organization • Strong passion for marketing and advertising • Willingness to learn new skills and advertising innovations • Ability to handle large volumes of data, campaigns, and clients • Strong analytical and problem-solving skills • Project management or client campaign management experience
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