About the position In this role, the Digital Advertising Specialist will oversee Amazon Marketing Services and optimize Google Ads and Bing Ads campaigns for direct-to-consumer e-commerce brands. The Digital Advertising Specialist will be instrumental in driving sales through direct-to-consumer, Amazon, and other e-commerce channels, while also ensuring that campaigns are aligned with broader promotional calendars and other digital marketing efforts. , • Utilize software programs to conduct comprehensive keyword research and gather competitor insights, informing and enhancing the strategy for future advertising campaigns , • Manage other digital campaigns such as YouTube, display, and remarketing/retargeting , • Explore and make recommendations on new advertising platforms, services, and tools , • Daily campaign optimization and reporting on campaign performance and KPIs , • Evaluate data and feedback from key eCommerce accounts and internal teams to further iterate and evolve our digital product offerings , • Evaluate competitive benchmarks and drive improvements to PRADCO online web strategy , • Collaborate with Marketing team on design/development of assets that support sales on both owned and 3rd party e-comm channels , • Collaborate with other team members to ensure campaigns are aligned with broader promotional calendars and other digital marketing efforts. from an accredited college/university in Marketing, Business, Data Analytics or related field , • A minimum of 2 years' experience handling Paid Search and managing online campaigns across a variety of vendors (i.e. Google Ads, Bing Ads, Amazon Ads) , • Mastery of all basic SEM Fundamentals , • Complete understanding of bid and budget management systems/practices , • Strong proficiency in Microsoft 365 tools with a concentration in Excel , • Proven experience with Amazon Vendor Central, DSP, and Amazon Sponsored Ads platforms , • Proficient in managing Google Merchant Center and analyzing performance metrics through Google Analytics
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