Digital Advertising Specialist Job at We Are RALLY in San Francisco

Progress that acknowledges every person and every voice. The role also presents an opportunity to help shape and expand the firm’s digital advertising practice.We’re looking for candidates with hands-on experience managing digital ads—ideally in a political, advocacy, or issue-based context. They thrive in a collaborative, fast-paced environment, communicate clearly, and take initiative to solve problems independently.ResponsibilitiesLead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaignManage end-to-end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and persuasion campaignsDevelop comprehensive media plans, offering expert guidance on ad placements, targeting tactics, and platform recommendationsAdvise internal creative teams on best practices for asset development by platform, and coordinate the delivery of ad creativeUpload and QA ad creative, ensuring flawless functionality and compliance with platform specificationsMaintain and improve QA protocols for all ad placements and creative versionsSet up cross-platform performance tracking dashboards in Looker Studio (using Supermetrics), enabling clear visibility into campaign outcomesAnalyze and report on campaign performance, offering strategic insights and recommendations to improve effectivenessTroubleshoot technical issues, including pixel tracking issues, delivery discrepancies, and underperformance, across platforms and vendorsCollaborate with ad tech and placement partners, managing vendor relationships and ensuring smooth implementationProject manage content sponsorships, direct buys, and complex or emerging ad typesPartner with account teams and the finance department to track and reconcile ad spend, and address invoicing questions or adjustmentsSupport client engagement, providing updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emailsMentor and guide junior staff, reviewing work and supporting professional growthIdentify opportunities to improve workflows and tools that increase the efficiency and impact of RALLY’s advertising operationsStay ahead of industry trends, sharing knowledge and applying relevant insights to strengthen our digital advertising servicesContribute to new business efforts, helping to shape proposals and participate in pitch meetingsQualifications5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram—focused on awareness, engagement, marketing, and persuasion goalsStrong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing, and optimizing for return on ad spend (ROAS)Proficiency with campaign planning tools such as Google Keyword Planner, Google Trends, and platforms like Resonate or GWIExpertise in data analysis and reporting, including experience using Supermetrics, Google Looker Studio, and Google Analytics to create clear, actionable campaign reportsExceptional analytical and writing skills, with the ability to interpret results, present findings clearly, and recommend next stepsExcellent verbal communication and interpersonal skills, with a collaborative, client-focused approachStrong organizational and time-management skills, with the ability to manage multiple projects and meet tight deadlinesCreative problem-solving mindset, with the ability to assess challenges, evaluate solutions, and make sound decisions with a proactive, solutions-oriented approach to workClient-facing experience and comfort presenting work and recommendations in meetings, calls, and reportsDemonstrated ability to lead and collaborate, including mentoring junior staff and stepping into leadership when neededCurious, emotionally intelligent, and grounded in humor, with the ability to stay flexible and adaptable in a fast-paced environmentBenefits And PerksAt RALLY, we believe a business is only as good as its people. We also offer a healthy benefits package, plus some perks:Flexible time off policyTwo months of work-from-anywhere time in July and DecemberTwelve Federal holidays, including Juneteenth and Indigenous Peoples’ DayOne week of paid time off between Christmas and New Year’s DayA one-month paid sabbatical after seven years of employment401(k) planGenerous health, dental, and vision benefitsTransportation and Technology stipendsThis position offers a salary range of $85,000 - $110,000 with potential for growth and advancement based on performance and contributions to our team's success.APPLY NOWAre you ready to shape the digital landscape and inspire change? Apply today and join us in advancing progress that matters!