2 weeks ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Location: Miami/Hybrid/RemoteStatus: Freelance or Full TimeWe are seeking a talented and experienced Digital Advertising Specialist to set up, manage, optimize, and pace digital advertising campaigns across multiple platforms. The ideal candidate will have a strong understanding of digital advertising platforms and strategies, a passion for data analysis, and the ability to deliver insightful reports. Experience working in healthcare advertising is a plus.ResponsibilitiesCollaborate with the team to create digital media plans that are aligned with campaign strategies and goals.Set up and manage digital advertising campaigns on Google (search, display, and responsive ads), Meta platforms (Facebook, Instagram – posts, reels, and stories), YouTube (paid advertising), and LinkedIn.Optimize campaigns to maximize performance and return on investment (ROI), using tactics such as A/B testing, audience targeting, and bid strategy adjustments.Monitor campaign pacing and performance metrics, ensuring campaigns are on track to meet KPIs and that budgets are being managed correctly.Analyze data from active campaigns to identify trends, opportunities, and areas for improvement.Create detailed, thoughtful reports with campaign insights and performance analysis to be shared with clients.Evaluate performance of various creative assets and make thoughtful recommendations for adjusting or replacing as needed to prevent ad fatigue.Stay up-to-date with platform changes, trends, and best practices in digital advertising.Support website development and optimization work for agency and clients.Qualifications3+ years of experience managing digital advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), YouTube, and LinkedIn.Proficiency using advertising platforms and analytics tools (e.g., Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager).Fully fluent in English, both written and spoken.Experience using NinjaCat and Shape software is a plusAbility to use Excel.Strong understanding of audience segmentation, targeting, and retargeting strategies.Experience in analyzing campaign data and making data-driven optimizations.Excellent reporting skills, with the ability to articulate clear and actionable insights for clients.Ability to balance both tactical execution and strategic thinking.Self-starter with excellent organizational and time-management skills.Strong communication skills for client interaction and collaboration with internal teams.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesIT Services and IT ConsultingReferrals increase your chances of interviewing at VariaCode by 2xGet notified about new Advertising Specialist jobs in Miami, FL.Marketing Specialist / Social Media ManagerAventura, FL $52,000 - $52,000 1 month agoMarketing & Advertising Manager (100% Remote) – Strategic Brand & Growth Leadership RoleMarketing & Communications Specialist, AmericasWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
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