Digital Advertising Specialist

As an agency, we strive to be co-pilots with our clients. RALLY is seeking a Digital Advertising Specialist to join our team and lead the development, execution, and optimization of digital advertising campaigns across social, search, and programmatic platforms. Qualifications • 5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram—focused on awareness, engagement, marketing, and persuasion goals • Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing, and optimizing for return on ad spend (ROAS) • Proficiency with campaign planning tools such as Google Keyword Planner, Google Trends, and platforms like Resonate or GWI • Expertise in data analysis and reporting, including experience using Supermetrics, Google Looker Studio, and Google Analytics to create clear, actionable campaign reports • Exceptional analytical and writing skills, with the ability to interpret results, present findings clearly, and recommend next steps • Excellent verbal communication and interpersonal skills, with a collaborative, client-focused approach • Strong organizational and time-management skills, with the ability to manage multiple projects and meet tight deadlines • Creative problem-solving mindset, with the ability to assess challenges, evaluate solutions, and make sound decisions with a proactive, solutions-oriented approach to work • Client-facing experience and comfort presenting work and recommendations in meetings, calls, and reports • Demonstrated ability to lead and collaborate, including mentoring junior staff and stepping into leadership when needed • Curious, emotionally intelligent, and grounded in humor, with the ability to stay flexible and adaptable in a fast-paced environment That’s why we’ve invested in providing a broad range of employee benefits and perks, demonstrating our commitment to our people, their growth and development, and the vibrant RALLY culture we are building together. The salary range for this position is $70,000–$85,000, with opportunities for growth and advancement based on performance and contributions to the team’s success.