Digital Advertising Specialist

Reporting to the Head of Digital, you'll be responsible for the day-to-day management, optimization, and performance of our paid digital advertising campaigns. If you're passionate about performance marketing and want to help make healthcare more accessible, this is your opportunity to shine. Campaign Management & Execution: • Execute and optimize paid digital advertising campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), Spotify, OTT/CTV platforms, NextDoor, and other emerging channels • Manage substantial daily budgets with a focus on maximizing patient acquisition and ROI • Conduct A/B testing on ad creative, targeting, bidding strategies, and landing pages • Monitor campaign performance daily and make real-time optimizations to improve KPIs • Implement tracking and conversion measurement across all digital touchpoints Strategic Support: • Support the Head of Digital in developing channel-specific strategies and testing roadmaps • Research and recommend new advertising platforms and opportunities • Stay current on digital advertising trends, platform updates, and healthcare marketing regulations • Provide input on creative direction to maximize performance Required Experience: • 4+ years of hands-on experience managing paid digital advertising campaigns, preferably in healthcare, wellness, or service-based industries • Proven expertise in Google Ads (Search, Display, YouTube), Meta advertising • Experience preferred with additional platforms (Spotify, OTT/CTV, NextDoor, etc) • Experience managing monthly advertising budgets of $50K+ with demonstrated ROI improvement • Strong analytical skills with proficiency in Google Analytics, platform reporting tools, and Excel/Google Sheets