Digital Advertising Specialist

Search Engine Marketing Role "> This role involves working with clients to build and manage their digital advertising campaigns. The ideal candidate will have experience with search engine marketing tools and platforms, as well as strong analytical and communication skills. Responsibilities will include: • Utilizing tools to provide accurate budget estimates of campaign potential • Designing and implementing keywords, text ads, and account structure to maximize client performance • Optimizing account performance based on industry standards and best practices • Performing budget adjustments to accurately spend the client's budget throughout a month and its full lifespan • Analyzing account performance to deliver in full and clearly communicate to sales any upsell potential Required qualifications include: • BS/BA degree or relevant experience • Paid search or digital media advertising experience preferred • Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns • Working knowledge of Google Ads, Bing Ads, or other PPC platforms • Proficient in Microsoft office suite and Google Workspace • Ability to work cross-functionally with sales and account teams and manage multiple projects simultaneously • Exceptional analytical, verbal, and written communication skills • Google Ads certified - Google Shopping experience is a plus • Experience with Wide Orbit, TapClicks or other digital order entry and workflow platforms is a plus