Digital Advertising Specialist

About the position Responsibilities • Lead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaign • Manage end-to-end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and persuasion campaigns • Develop comprehensive media plans, offering expert guidance on ad placements, targeting tactics, and platform recommendations • Advise internal creative teams on best practices for asset development by platform, and coordinate the delivery of ad creative • Upload and QA ad creative, ensuring flawless functionality and compliance with platform specifications • Maintain and improve QA protocols for all ad placements and creative versions • Set up cross-platform performance tracking dashboards in Looker Studio (using Supermetrics), enabling clear visibility into campaign outcomes • Analyze and report on campaign performance, offering strategic insights and recommendations to improve effectiveness • Troubleshoot technical issues, including pixel tracking issues, delivery discrepancies, and underperformance, across platforms and vendors • Collaborate with ad tech and placement partners, managing vendor relationships and ensuring smooth implementation • Project manage content sponsorships, direct buys, and complex or emerging ad types • Partner with account teams and the finance department to track and reconcile ad spend, and address invoicing questions or adjustments • Support client engagement, providing updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails • Mentor and guide junior staff, reviewing work and supporting professional growth • Identify opportunities to improve workflows and tools that increase the efficiency and impact of RALLY’s advertising operations • Stay ahead of industry trends, sharing knowledge and applying relevant insights to strengthen our digital advertising services • Contribute to new business efforts, helping to shape proposals and participate in pitch meetings Requirements • 5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram—focused on awareness, engagement, marketing, and persuasion goals • Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing, and optimizing for return on ad spend (ROAS) • Proficiency with campaign planning tools such as Google Keyword Planner, Google Trends, and platforms like Resonate or GWI • Expertise in data analysis and reporting, including experience using Supermetrics, Google Looker Studio, and Google Analytics to create clear, actionable campaign reports • Exceptional analytical and writing skills, with the ability to interpret results, present findings clearly, and recommend next steps • Excellent verbal communication and interpersonal skills, with a collaborative, client-focused approach • Strong organizational and time-management skills, with the ability to manage multiple projects and meet tight deadlines • Creative problem-solving mindset, with the ability to assess challenges, evaluate solutions, and make sound decisions with a proactive, solutions-oriented approach to work • Client-facing experience and comfort presenting work and recommendations in meetings, calls, and reports • Demonstrated ability to lead and collaborate, including mentoring junior staff and stepping into leadership when needed • Curious, emotionally intelligent, and grounded in humor, with the ability to stay flexible and adaptable in a fast-paced environment Nice-to-haves • Experience in political or advocacy settings • Familiarity with platforms like TikTok or Snapchat Benefits • Flexible time off policy • Two months of work-from-anywhere time in July and December • Twelve Federal holidays, including Juneteenth and Indigenous Peoples’ Day • One week of paid time off between Christmas and New Year’s Day • A one-month paid sabbatical after seven years of employment • 401(k) plan • Generous health, dental, and vision benefits • Transportation and Technology stipends

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