Digital Advertising Specialist

This role is responsible for planning, launching, optimizing, and reporting on paid digital campaigns across multiple platforms—with a relentless focus on ROI, efficiency, and growth. This is a hands-on role for someone who understands both the art and science of paid media. Key Responsibilities Collaboration & Creative Direction Collaborate with creative teams to brief ad concepts and variations Provide feedback on creative performance and optimization opportunities Work with account managers and strategists to align paid media with broader campaigns Strong understanding of: Audience targeting & segmentation Conversion tracking & pixels Attribution models Performance funnels Experience with Google Ads, Meta Ads Manager, and LinkedIn Ads Comfortable working with data, spreadsheets, and reporting tools Strong attention to detail and ability to manage multiple campaigns simultaneously