Digital Advertising Specialist GrowthAssistant is seeking a highly skilled digital advertising specialist with expertise in Google Paid Search. Key responsibilities include building and optimizing paid search campaigns across multiple channels, implementing targeted keyword research, conducting platform optimization and managing reporting dashboards in Excel or Google Sheets. Other core tasks involve launching new campaigns, monitoring analytics performance data and client feedback, managing tags and UTM tracking setup for accurate data collection and executing validation tests per client directive. A strong analytical mindset with attention to detail organization documentation skills are required.
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