Digital Advertising Specialist

Digital Advertising Specialist GrowthAssistant is looking for a skilled Digital Advertising Specialist with solid experience in Google Paid Search to support client performance marketing efforts across multiple channels. • Build optimize load Google Bing paid search campaigns Conduct targeted keyword research brand non-brand keyword analysis improve campaign efficiency Perform in-platform optimization following client directives at scale Develop templatized reporting dashboards Excel Google Sheets Launch new Google Bing campaigns Search Display Shopping YouTube Monitor analytics adjust campaigns based performance data client feedback Manage Google Tags UTM tracking administrative setup accurate data collection Provide ongoing reporting performance analysis Execute validation optimization testing A/B tests per client directive Launch optimize YouTube Display Ads Continuously refine search ad copy maximum engagement conversion