Digital Advertising Specialist

The Digital Advertising Specialist will primarily take on the day-to-day oversight and management of Allegiant’s paid social campaigns as well as provide support for the existing SEM program. Preferred Requirements Advanced critical thinking and creative problem solving skills Strong knowledge and experience in paid social advertising and campaign management Experience collaborating and building relationships with agencies or vendors Depth of knowledge in campaign set-up, segmentation, and structure SEM campaign management experience (Google and Bing) Experience optimizing campaigns to achieve low CPAs and high ROAS Strong knowledge of Google Analytics Job Duties Strategize, execute, and manage existing paid social campaigns Continuously measure and optimize campaign performance while also establishing benchmarks and strictly adhering to budgets Oversee A/B testing parameters Troubleshoot tag, pixel, and creative implementation to ensure successful campaign execution Prepare regular and ad hoc performance reports Collaborate and foster relationships with agency partners to optimize programmatic display campaigns and monitor performance Explore new and emerging social and advertising platforms to identify new revenue-generating opportunities Keep up to date on consumer, competitor, and market conditions Work closely with SEM Specialist to support CPC campaign management and reporting needs Other duties as assigned Physical Requirements The Physical Demands and Work Environment described here are a representative of those that must be met by a Team Member to successfully perform the essential functions of the role. May be required to work various shifts/days in a 24-hour situation. Ability to work in a confined area as well as the ability to sit at a computer terminal for an extended period of time. Equal Opportunity Employer: Disability/Veteran For more information, see https://allegiantair.jobs Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Hospitality, Food and Beverage Services, and Retail Referrals increase your chances of interviewing at Allegiant by 2x Sign in to set job alerts for “Advertising Specialist” roles.