Digital Advertising Specialist - Growth & Campaigns

Our staff spends their time making sure that every single one of our guests gets the rock star treatment, but the Seminole Hard Rock family also rolls out the red carpet for our employees with competitive benefits & a great work environment. ), including content creation, strategy and analytics • Perform and advise on website updates and oversee digital asset management • Manage SEO for company website using approved platforms and best practices that deliver results, including on-page and off-page techniques • Analyze current keywords to identify content gaps to improve campaigns • Work with Digital and Brand teams at property and corporate levels to improve the quality of existing pages • Improve campaign performance through A/B testing, proper tagging, audience segmentation, personalization, and optimization • Monitor, analyze, and report on digital marketing campaign performance metrics, including ROAS and KPIs • Work closely with multiple contracted marketings agencies to generate content and execute campaigns. • Communicate frequently with corporate teams and media agencies to align objectives and shape campaigns accordingly • Research and recommend emerging tools and technologies for digital marketing, including latest trends with SEO, Google algorithms changes, and social media site policies • Support social media initiatives and coverage as needed • Support maintenance and updating of on-property digital signage as needed • Other duties as assigned • Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be on the Casino Floor or pass through this area. • While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell.