Digital Advertising Specialist

A company is looking for a Digital Advertising Specialist to manage and optimize paid advertising campaigns for clinical trial patient enrollment.
Key Responsibilities

Developing and executing high-performing paid advertising campaigns across multiple platforms
Monitoring performance and making data-driven optimizations to improve ROI
Collaborating with internal teams to ensure alignment with campaign and study objectives

Required Qualifications, Training, and Education

Proven experience managing and optimizing paid campaigns, particularly on Meta (Facebook/Instagram)
Strong analytical skills with the ability to work with data and identify patterns
Experience in middle-of-funnel optimization, including landing pages and conversion flows
Proactive ownership and ability to identify opportunities without waiting for direction
Experience in healthcare, clinical trials, or regulated industries is a plus