Digital Advertising Specialist

We are restless and relentless when it comes to our work because the outcomes matter to us. That’s the RALLY edge—and it’s how we drive real impact. RALLY is seeking a Digital Advertising Specialist to join our team and lead the development, execution, and optimization of digital advertising campaigns across social, search, and programmatic platforms. Lead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaign Manage end-to-end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and persuasion campaigns Develop comprehensive media plans, offering expert guidance on ad placements, targeting tactics, and platform recommendations Advise internal creative teams on best practices for asset development by platform, and coordinate the delivery of ad creative Upload and QA ad creative, ensuring flawless functionality and compliance with platform specifications Maintain and improve QA protocols for all ad placements and creative versions Set up cross-platform performance tracking dashboards in Looker Studio (using Supermetrics), enabling clear visibility into campaign outcomes Analyze and report on campaign performance, offering strategic insights and recommendations to improve effectiveness Troubleshoot technical issues, including pixel tracking issues, delivery discrepancies, and underperformance, across platforms and vendors Collaborate with ad tech and placement partners, managing vendor relationships and ensuring smooth implementation Project manage content sponsorships, direct buys, and complex or emerging ad types Partner with account teams and the finance department to track and reconcile ad spend, and address invoicing questions or adjustments Support client engagement, providing updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails Mentor and guide junior staff, reviewing work and supporting professional growth Identify opportunities to improve workflows and tools that increase the efficiency and impact of RALLY’s advertising operations Stay ahead of industry trends, sharing knowledge and applying relevant insights to strengthen our digital advertising services Contribute to new business efforts, helping to shape proposals and participate in pitch meetings 5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram—focused on awareness, engagement, marketing, and persuasion goals Experience with platforms such as Google Ads, Meta Ads, and programmatic vendors like StackAdapt is strongly preferred.