Digital Advertising Specialist

When you join Rumpke, you’ll be part of a team providing essential services to millions of residents, businesses, and neighborhoods. Campaign Management & OptimizationPlan, launch, and optimize paid campaigns across Google, YouTube, Meta, LinkedIn, and additional platforms aligned with Rumpke’s various service lines and regional marketsContinuously improve campaign performance through A/B testing, bid strategy adjustments, audience refinement, and creative iterationManage advertising budgets efficiently to maximize return on ad spend and minimize cost per acquisitionProject and plan digital advertising budgets for annual planning cycles and individual campaigns, and model the impact of adjusted spend throughout the year to inform leadership decisionsLanding Pages & Full-Funnel AcquisitionBuild and optimize landing pages that convert paid traffic into qualified leads and service inquiriesDesign and manage end-to-end digital acquisition funnels, ensuring each stage moves prospects toward conversion with clear messaging and strong calls to actionIdentify opportunities to improve funnel performance and implement best practices at every stage of the customer journeyAttribution & Performance ReportingMaintain accurate conversion tracking, UTM structures, and pixel configurations across all active platformsDeliver regular performance reports to leadership, translating campaign data into clear insights and actionable recommendationsCollaboration & Brand StandardsPartner with communications, sales, and customer service teams to ensure advertising aligns with broader marketing and business objectivesStay current on platform updates, emerging trends, and industry best practices to keep Rumpke’s advertising competitive and innovativeUphold Rumpke’s brand standards across all ad creative, landing pages, and digital touch pointsPerform other duties as assigned This position will not manage employees This job description is intended to describe the general nature, complexity, and level of work to be performed by employees assigned to this position and is not to be construed as an exhaustive list of responsibilities, duties, and/or skills required. Furthermore, this does not establish an employment contract and is subject to change at the discretion of the company.