Digital Advertising Specialist

Chumney & Associates, a leader in full-service automotive marketing and advertising, is seeking a Digital Advertising Specialist to join our growing team. This role is ideal for someone with hands-on experience managing digital advertising campaigns who is looking to build expertise and grow within a collaborative and fast-paced environment.

As a Digital Advertising Specialist, you’ll support the planning, execution, and optimization of paid media campaigns across Google, Bing, Facebook, and Instagram. Working closely with our Account Executives and media team, you'll help deliver measurable results that align with client goals.

Key Responsibilities

Campaign Strategy & Execution

Plan, launch, and manage PPC campaigns across Google, Bing, Facebook, and Instagram.
Contribute to the development of media strategies aligned with client objectives and performance goals.
Assist with campaign setup, keyword research, ad copywriting, and targeting configurations.

Optimization & Performance Monitoring

Monitor campaign performance and apply data-driven optimizations to improve results.
Adjust bids, targeting, and creative elements to increase efficiency and lead generation.
Identify and act on growth opportunities using keyword planning, A/B testing, and audience analysis.

Client Collaboration

Coordinate with Account Executives to ensure campaign strategies align with client business needs.
Provide recommendations for improvements and new initiatives based on performance insights.

Tracking & Reporting

Set up and maintain conversion tracking using Google Tag Manager, Google Ads, and GA4.
Assist in generating regular reports and performance summaries for internal teams and clients.

Qualifications

2–4 years of experience managing paid search campaigns on Google, Bing, and Facebook/Instagram.
Familiarity with Search, Display, and Performance Max (PMax) campaign types.
Working knowledge of conversion tracking, Google Tag Manager, and GA4.
Experience with Google Ads Editor and Google Merchant Center; VLA experience is a plus.
Strong analytical and communication skills.
Comfortable working both independently and as part of a team.
Proficiency with Excel or Google Sheets; experience with Supermetrics is a plus.
Automotive agency experience is a plus but not required.
Familiarity with Google Experiments is a plus.

Why Work at Chumney & Associates

Meaningful role with opportunities to apply both creative and analytical thinking.
Opportunities for professional development, training, and career growth.
Supportive and team-oriented work culture.
Competitive compensation based on experience.
Comprehensive benefits including:
401(k) with employer matching
Health, dental, and vision insurance
Paid time off and holidays

If you're looking to build your expertise in paid search while working with a team that values innovation, accountability, and collaboration, we encourage you to apply today.

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance

Work Location: Hybrid remote in Atlanta, GA 30331