Digital Advertising Specialist

Coles Marketing is seeking a Digital Advertising Strategist to strengthen our digital team and help clients solve complex marketing challenges. This role is ideal for someone who combines strategic thinking with hands-on execution. The right candidate is analytical, curious and motivated to prove what they can do. Develop and implement digital marketing and advertising strategies for a portfolio of clientsPlan, manage and optimize paid social campaigns across platforms such as Meta, LinkedIn and TikTokStrategize and oversee paid search, remarketing, display, online video and location-based advertising campaignsReview campaign performance and identify actionable opportunities for improvementConduct keyword, audience, competitor and market researchApply SEO knowledge to support broader digital marketing strategiesClearly communicate campaign results, insights and recommendationsServe as an internal digital advertising resource and help strengthen the digital knowledge of the Coles Marketing teamThink creatively, act strategically and take ownership of results Experience developing and managing digital advertising campaignsExperience with Google Ads, Meta Ads Manager and Google AnalyticsStrong analytical, research and problem-solving skillsAbility to translate data into clear recommendations and next stepsStrong attention to detail and willingness to be involved in daily campaign executionKnowledge of SEO tactics and best practicesStrong written and verbal communication skillsGoogle Ads and/or Google Analytics certification is preferred