Digital Advertising Specialist

Are you a digital advertising specialist with a broad range of skills, including SEM, paid search, digital display, social media advertising and SEO? Additionally, this person will support SEO efforts including keyword research and devising strategies to elevate our clients' digital exposure. This is not a telecommuting opportunity or an entry-level position. • Facilitate digital advertising campaigns on Google, Facebook, Instagram, YouTube, Spotify, Pandora, Snapchat and other social platforms, as well as re-targeting and display • Develop digital proposals and SEO strategy presentations • Manage digital advertising budgets • Continuously improve tracking, reporting and profitability of the SEO and SEM efforts • Research and develop SEO/SEM best practices to identify new market opportunities and maximize program profits with improved organic rankings • Manage the build of landing pages for each digital campaign • Assure Google Analytics and Google Ads are linked for reporting • Maintain expertise in social media, digital and SEO trends and best practices • Maintain expertise in digital and social media, SEM and SEO trends and best practices • Bachelor’s degree in advertising, marketing, business, communications or related field • Minimum of 3 years of SEM experience • Google AdWords Certification (preferred) • Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) • Great presentation skills • Proficiency in all digital media executions • Solid organizational and communication skills • Ability to manage and maintain multiple ongoing projects simultaneously and meet strict deadlines • Skill to develop rapport with clients and the team, manage relationships and expectations, and troubleshoot conflicts • Strong verbal and written communications skills, including meeting facilitation and presentations • Ability to work independently and cooperatively with a team in a creative and fun working environment • Understanding of agency capabilities, vision and mission • Use of agency resources/tools appropriately and efficiently