Digital Advertising Specialist - Paid Media & PPC

Digital Advertising Specialist – Paid Media & PPC

Inner Action Media | Morgantown, WV | In person, Monday–Friday | $55,000–$70,000 per year + performance bonuses

About the role

Inner Action Media is a full-service marketing and advertising agency in Morgantown, West Virginia, known for high-end video production, strategic storytelling and integrated media campaigns. We serve healthcare systems, financial institutions and statewide brands through long-term partnerships and Agency of Record relationships.

We're hiring a hands-on Digital Advertising Specialist to build, run and optimize paid campaigns for our clients, from local businesses to hospital systems, and to turn the results into clear recommendations. Healthcare is one of our largest and fastest-growing practice areas, including service line campaigns, patient acquisition, physician recruitment and community awareness.

What you'll do

Build and launch campaigns in Google Ads, Meta (Facebook/Instagram), YouTube and TikTok, and work in DV360 and programmatic/DSP platforms
Monitor and optimize campaigns daily toward CTR, conversions, CPA and ROAS
Manage audience targeting, retargeting and funnel strategy
Write campaign briefs covering objectives, audiences, messaging, platforms, budgets and success metrics
Manage healthcare ad accounts, including multi-location and multi-service-line campaigns, within platform health-targeting rules and client compliance review
Build clear reports and present results and recommendations to clients
Work with our creative, video and strategy teams, and support media planning and budget allocation

Must-haves

At least 1 year (2+ preferred) managing paid campaigns hands-on in Google Ads and/or Meta Ads Manager
Solid grasp of campaign structure, targeting, bidding and daily optimization
Able to turn data into clear reports and explain them to clients
Organized enough to run multiple campaigns and deadlines at once
Able to work in person at our Morgantown office

Nice-to-haves

Healthcare advertising experience (hospital systems, health systems or provider groups), including restricted targeting categories and HIPAA-conscious tracking
DV360, programmatic or DSP experience
GA4 and Google Tag Manager
TikTok Ads
Agency experience

What we offer

$55,000–$70,000 per year plus performance bonuses
UnitedHealthcare health insurance (company pays 75% of the premium)
Dental and vision insurance
Retirement savings plan with company match
Generous paid holidays and PTO
Family membership to Mylan Park and the Aquatic Center

Job details: Full-time, Monday to Friday, 8-hour shifts, in person in Morgantown, WV.

If you take ownership of your campaigns and want to help West Virginia organizations grow, we'd love to hear from you.

Pay: $55,000.00 - $70,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance

Application Question(s):

Have you managed digital advertising for a healthcare organization (hospital, health system or provider group)? If yes, briefly describe which platforms and campaigns.

Experience:

paid digital advertising (Google Ads or Meta): 1 year (Required)

Ability to Commute:

Morgantown, WV 26505 (Required)

Work Location: In person