ABOUT THE ROLE
We are seeking a results-driven Meta (Facebook & Instagram) Advertising Specialist to manage local ad campaigns designed to drive strong community engagement and physical foot traffic for our upcoming outdoor juried art festivals in the Midwest.
In this role, you will design, target, and optimize hyper-local campaigns to build event awareness, drive Meta event RSVPs, and draw thousands of visitors on show weekend.
KEY RESPONSIBILITIES
Set up and manage Meta ad campaigns within a specified budgeted ad spend allocation across the 3-4 weeks leading up to the event.Implement precision geo-targeting (15–30 mile radius) to reach art enthusiasts, local homeowners, and festival-goers.Utilize engaging creative (carousel ads, video/reels, Face book Event responses) to build pre-show momentum.Monitor and optimize key efficiency metrics (CTR, CPM, and Cost per Event Response).Track performance against foot-traffic milestones to unlock tiered performance bonuses.QUALIFICATIONS
Must have the following:Experience or education running successful local Meta (Face book/Integra) ad campaigns with a focus on foot traffic, local awareness, or event RSVPs.Experience or education in the use of ad, graphic and video design tools.Strong understanding of audience segmentation, geographic targeting settings, and ad creative formats that drive local action.· Ability to manage and pace ad budgets strictly within specified limits.
HOW TO APPLY
Please submit a brief summary of your relevant experience, 1-2 examples of any events/businesses you’ve driven traffic for, and a resume or cover letter.Pay: $15,000.00 - $31,000.00 per year
Work Location: Hybrid remote in Iowa City, IA 52240
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