Job Opportunity: We're seeking a results-driven digital advertising specialist to manage and optimize our paid media campaigns. Key Responsibilities: • Develop and execute paid campaign strategies across various platforms, including Google Ads and Facebook/Instagram • Conduct in-depth keyword research and audience targeting to enhance ad relevance and performance • Monitor and analyze campaign metrics, providing actionable insights and recommendations for improvement • Optimize ad creatives, copy, and bidding strategies to maximize return on investment (ROI) • Stay up-to-date with industry trends, algorithm changes, and emerging advertising opportunities • Collaborate with the marketing team to ensure ads align with overall brand strategy and goals Requirements: • Proven experience running and optimizing paid ad campaigns, with a focus on data-driven decision making • Strong understanding of Google Ads, Meta Ads Manager, and other leading advertising platforms • Analytical mindset with proficiency in data interpretation and reporting, as well as A/B testing and conversion rate optimization
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