Digital Advertising Strategist

Job Details This role plays a crucial part in executing and optimizing digital advertising campaigns across multiple platforms to support strategic initiatives. The Ad Specialist will be responsible for day-to-day management of digital advertising campaigns on Google Ads, Meta, LinkedIn, and other emerging platforms. Reporting to the Assistant Director, the Ad Specialist will collaborate with marketing team members and stakeholders across the university to ensure advertising campaigns align with strategic objectives and deliver optimal return on investment. • Campaign Management & Optimization • Manage day-to-day operations of digital advertising campaigns across various platforms • Set up, launch, and monitor paid search, display, social media, and video advertising campaigns • Optimize campaigns for key performance indicators including cost-per-click, conversion rates, and return on ad spending • Conduct A/B testing on ad copy, creative assets, landing pages, and targeting parameters • Adjust bids, budgets, and targeting strategies based on performance data and campaign objectives • Monitor campaign pacing and budget allocation to ensure efficient spending distribution • Analytics & Reporting • Track and analyze campaign performance using platform analytics, Google Analytics, and other tracking tools • Work with Looker Studio or other dashboard platforms • Generate weekly and end-of-campaign performance reports for stakeholders • Identify trends, insights, and optimization opportunities from campaign data • Provide actionable recommendations for campaign improvements and budget reallocation • Maintain detailed documentation of campaign strategies, results, and learnings • Platform Management & Strategy • Stay current with platform updates, new features, and advertising best practices across all channels • Implement proper tracking and conversion setup including UTM parameters and pixel installation • Assist with managing audience creation, segmentation, and targeting strategies • Coordinate with graphic designer to develop and test advertising assets • Ensure compliance with platform policies and branding guidelines • Collaboration & Communication • Work closely with marketing team members to align advertising efforts with broader marketing initiatives • Collaborate with academic departments and program coordinators to understand recruitment goals and target audiences • Communicate campaign performance and recommendations to stakeholders in clear, accessible language • Support marketing events and initiatives through targeted advertising campaigns • Participate in strategic planning meetings and contribute digital advertising insights