Digital Advertising Strategist

As an ideal candidate, you are an experienced professional in the world of digital paid media. You have tangible, quantifiable experience running omni channel campaigns across paid search and paid social platforms, from strategy to execution. You are open-minded and driven to learn as much as you can, regardless of whether it aligns with your existing assumptions. The Strategist leads client engagements to successful outcomes, resulting in long-term client retention and scope expansion, as well as referrals to new business. Competencies • Problem Solving • Uses rigorous logic and methods to solve difficult problems with effective solutions • Looks beyond the obvious and doesn’t stop at the first answer • Probes all fruitful sources for answers • Can see hidden problems • Is excellent at honest analysis • Presentation Skills • Effective in formal presentation settings, regardless of group size and seniority • Can speak both to prepared data and focal points as well as controversial or in-the-moment topics • Commands attention and can manage group process during the presentation • “Reads the room” when something isn’t working and changes tactics • Strategic Agility • Anticipate future consequences and trends accurately; is future oriented • Articulately paints credible visions of possibilities and likelihoods • Can create competitive and breakthrough strategies and plans • Visualizes entire marketing funnel and how owned and supported tactics work together • Customer Focus • Emphasizes understanding and meeting expectations/requirements of clients • Acts with client in mind • Establishes and maintains effective relationships with clients, gaining their trust and respect • Strive to understand the client’s business, industry, competitive landscape • Prioritization & Planning • Identifies the most important priorities, and concentrates efforts of self and others on these • Can quickly sense what will help or hinder accomplishing a goal • Sets objectives and goals, and breaks down process steps to achieve them • Functional/Technical Skills • Facebook Ads (Lead Ads, Pixel & Events, Dynamic Ads) • Google Ads (Search, Shopping, PMax, YouTube) • Google Analytics (Goals, Attribution, Funnels) • Office Suite (Slides/PowerPoint, Docs/Word, Sheets/Excel)