Digital Advertising Strategist

We think of ourselves as a teaching company; we want our partners to think as we think, understand our strategies, be able to implement them, and then choose to work with us anyway. Our team has decades of experience working on the institution-side, in addition to our expertise in content marketing, search engine optimization, digital advertising, brand and creative strategy, and HubSpot onboarding, support, and web development. Our sustainable marketing strategies help our clients spend less and enroll more. About the Digital Advertising Strategist Role Paid Social Media Advertising Strategy Strategize specific digital advertising tactics involving paid social media for multiple client accounts according to available budget, goals, and industry research Collaborate with the account team who are creating paid social ad copy and graphics to optimize campaigns according to goals Analyze data and performance metrics of each digital ad campaign using HubSpot and digital ad platforms Provide reports and recommendations to clients regarding optimization/improvement of paid social ads Advise senior consultants and account managers on how to adjust tactics for optimum ROI of ad performance, media budget management, and seasonal factors