Digital Advertising Strategist

Job Description

Digital Advertising Strategist

Company: Acadia Healthcare

Location: Franklin, TN (Remote)

Job Type: Full-time

Benefits: Medical, Dental, Vision, Life, Retirement, PTO

Posted: 3 days ago

Description

The Performance Marketing Strategist is responsible for planning, executing, and optimizing marketing across paid online advertising, referral partner listing profiles and ads, traditional media, and Search Engine Optimization paired with Artificial Intelligence Optimization (SEO & AIO). This role sets the integrated strategy for assigned facilities and lines of business and delivers measurable growth across inquiries, admissions, and revenue.

Responsibilities

Own end-to-end media strategy across paid digital, referral platforms, traditional media, SEO, and AI-assisted optimization.Plan and optimize campaigns across platforms, budgets, audiences, creatives, and landing pages.Manage referral partner listings and ads, ensuring accuracy, visibility, and measurable impact.Coordinate planning, buying, creative, and measurement for radio, TV, and out-of-home media.Lead SEO strategy across technical health, content, local search, and link-earning.Use AI tools responsibly to accelerate content ideation and optimization with human review.Own measurement, attribution, and reporting; connect performance to KPIs.Deliver clear insights and recommendations to stakeholders.Educate and enable teams through training, documentation, and best-practice sharing.Manage projects, timelines, and shifting priorities while building strong stakeholder relationships.

Qualifications

Bachelor's degree in marketing, communications, or a related field.4+ years of hands-on experience managing paid online advertising (Google Ads, Microsoft Ads, Meta Ads Manager, programmatic display/video).4+ years of experience with digital analytics (Google Analytics 4, Looker Studio or similar Business Intelligence dashboards).2+ years of project management experience leading cross-functional initiatives.2+ years of experience with Search Engine Optimization (on-page, off-page, technical); experience in local search ecosystems preferred.Experience planning or coordinating traditional media (radio, television, out-of-home) is strongly preferred.

Skills & Capabilities

Proven ability to develop strategy and executeStrong analytical skillsProficiency with content management systems for frontend updatesFamiliarity with HTML and Cascading Style Sheets basics and common web technologiesExcellent written and verbal communication skillsSuperior organization and attention to detailHigh integrity when working with sensitive dataFlexibility and eagerness to learn new platforms and approaches, including AI-assisted workflows.Collaborative mindset