Digital Advertising Strategist

El Paso, TX El Paso, TX Full-time Full-time $71,500 - $85,000 a year $71,500 - $85,000 a year 15 hours ago 15 hours ago 15 hours ago Job description Who We Are Looking For Note: this role is currently open to candidates based in the United States who do not need visa sponsorship. As an ideal candidate, you are an experienced professional in the world of digital paid media. You are intrinsically driven for success and hold yourself to a high standard, which manifests in high autonomy and self-management. Communication is a strong point for you, whether in an email, slide deck, or Zoom call with clients. Responsibilities & Processes Account Strategy (60%) Platform and channel selection Media mix budget planning Projection Tracker Cross-service opportunity analysis Performance analysis Experiment ideation and prioritization Client Relationship (20%) Lead regular communications (email, video) Quarterly Business Reviews Team Contribution (10%) Delegate and give feedback to rising Analysts Contribute to team playbook improvements Audit other client accounts, prospect accounts Personal Development (10%) Seek out new trends, information, and industry insights Self-teach new tactical skills and emerging channels Participate with Manager on growth plan and coaching Competencies Problem Solving Uses rigorous logic and methods to solve difficult problems with effective solutions Looks beyond the obvious and doesn't stop at the first answer Probes all fruitful sources for answers Can see hidden problems Is excellent at honest analysis Presentation Skills Effective in formal presentation settings, regardless of group size and seniority Can speak both to prepared data and focal points as well as controversial or in-the-moment topics Commands attention and can manage group process during the presentation Reads the room when something isn't working and changes tactics Strategic Agility Anticipate future consequences and trends accurately; is future oriented Articulately paints credible visions of possibilities and likelihoods Can create competitive and breakthrough strategies and plans Visualizes entire marketing funnel and how owned and supported tactics work together Customer Focus Emphasizes understanding and meeting expectations/requirements of clients Acts with client in mind Establishes and maintains effective relationships with clients, gaining their trust and respect Strive to understand the client's business, industry, competitive landscape Prioritization & Planning Identifies the most important priorities, and concentrates efforts of self and others on these Can quickly sense what will help or hinder accomplishing a goal Sets objectives and goals, and breaks down process steps to achieve them Functional/Technical Skills Facebook Ads (Lead Ads, Pixel & Events, Dynamic Ads) Google Ads (Search, Shopping, PMax, YouTube) Google Analytics (Goals, Attribution, Funnels) Office Suite (Slides/PowerPoint, Docs/Word, Sheets/Excel) Qualifications Required 3 years of experience in digital marketing Experience handling $80,000 monthly media spend across multiple platforms & clients Prior experience with Lead Generation and E-Commerce businesses Preferred Relevant Certifications: Google Ads, Google Analytics, Facebook Blueprint, Microsoft Accreditation Prior digital marketing agency experience Salary: $71,500 per year Bonus: $0 - $2,500 per quarter Benefits: 401(k) 401(k) matching Dental insurance Flexible spending account Health insurance Health savings account Life insurance Paid time off Retirement plan Vision insurance Schedule: Monday to Friday Experience: Marketing: 3 years (Required) Work Location: Remote Job Type: Full-time Alternative Position Names: Paid Media Strategist, Digital Media Strategist, Performance Marketing Strategist, Paid Search Strategist, PPC Strategist.