Digital Advertising Strategist- Marketplaces

What is a day in the life of a Digital Advertising Strategist – Marketplaces? Own and execute Walmart ad strategy end-to-end across many Pattern brands — Sponsored Products, Sponsored Brands, Sponsored Video, Onsite Display, SEM, Walmart DSP, and Brand Shops — as your sole book of business Run daily optimization across all Walmart ad surfaces, deploying Target ROAS bidding, automatic-to-manual keyword harvesting, bid multipliers, and campaign restructuring to maximize spend efficiency and sales velocity Serve as Pattern's point of contact for the Marketplaces partner team — receiving, evaluating, and routing platform recommendations daily, and closing the loop on every optimization so nothing goes unread or unactioned Maintain the A-to-Z Walmart advertising onboarding playbook, capturing the 60/90-day new-SKU algorithm boost on Sponsored Products and ensuring ads launch on day one for every new brand Pilot every new and underused Walmart ad surface — Onsite Display, Walmart DSP, Sponsored Video, Target ROAS, Brand Shops — and convert wins into Pattern case studies by category to fuel brand expansion and unlock the ads-only deal model Produce reporting and slide content for brand-facing strategists to use in QBRs, MBRs, and weekly business reviews, and maintain budget dashboard hygiene across all Walmart brands in the Americas Map Pattern's existing Amazon ad tech against Walmart's platform capabilities, identify the gaps, and partner with Ad Ops on n8n/API workflows to automate reporting, cap-out alerts, and budget reconciliation Own the #walmart-ads Slack channel as the internal Walmart advertising hub — enabling the strategist team, distributing added-value media, and eliminating the need for ad-hoc platform trainings Act as Pattern's internal Walmart advocate during sales pitches — bringing category-level case studies, proving ROI, and helping unlock ads-only managed-services engagements as a new revenue line You are the deepest Marketplace expert at Pattern — you know every ad surface, every beta, every platform nuance, and you actively seek out what is new You are agile and experimental, running deliberate tests on new ad surfaces and converting wins into published case studies that benefit the whole organization You are self-driven, organized, and proactive — you close every loop, respond to every optimization recommendation, and leave no approved budget unspent You are a builder — you create playbooks, SOPs, and automation workflows that make the entire advertising team more effective, not just your own book You follow through on all assignments in a timely manner and take full ownership of your projects from strategy through execution You bring data to every decision — you track the effects of every change, build the apples-to-apples reporting view, and let results speak for themselves You are a strong internal partner — strategists trust you with their brands, and Marketplaces trusts you. What does success look like in the first 30, 60, 90 days? What is the team like?