Digital Advertising Strategist /PSS1/ Recruitment Marketing_

The Digital Advertising Strategy Manager is vital to the successful development, deployment, scaling, and optimization of a dynamic digital advertising strategy, which serves a key role in achieving the aggressive marketing and growth goals for the University. Primary Responsibilities + Develop and implement overarching digital advertising strategies across Google, Bing, Facebook, and LinkedIn platforms with the goal of achieving recruitment marketing and enrollment goals. + Collaborate with the Marketing Strategy team to ensure cohesive alignment between campaign goals, advertising strategies, brand messaging, and enrollment objectives. + Provide strategic recommendations for budget adjustments and investment priorities based on campaign performance and university enrollment goals. + Provide insights and recommendations based on campaign performance to enhance overall enrollment strategies.