Digital Advertising Strategist

Join Our Team as a Digital Marketing Specialist at RUMOR Advertising RUMOR Advertising is looking for a Digital Advertising Strategist to join our media team. This is a hands-on role for someone who knows digital advertising, understands performance, and is ready to take ownership of strategy and execution across multiple clients. You’ll work closely with our VP of Integrated Media and broader media team, with primary responsibility for Google Search, Google Display, YouTube, paid social, campaign tracking, and digital measurement. Our other media channels, including CTV/OTT, streaming audio, broadcast, print, and out of home, are managed by other members of the team, allowing this role to focus on building deeper expertise and performance across digital advertising. Responsibilities: - Develop, launch, manage, and optimize campaigns across Google Ads, YouTube, Google Display, Meta, and other relevant digital platforms - Manage paid search strategy including keywords, targeting, bidding, budgets, and ongoing optimization - Develop paid social, YouTube, and display strategies based on client objectives and audiences - Monitor campaign pacing and performance and make informed optimization recommendations - Analyze results and turn campaign data into clear insights for clients and internal teams - Manage conversion tracking and measurement using Google Tag Manager and Google Analytics 4 - Partner with media, creative, account, and strategy teams to support integrated campaigns - Participate in client meetings and confidently communicate strategy, results, and recommendations Ideal Candidate: - 3+ years of hands-on digital advertising experience, preferably in an agency or multi-client environment - Strong experience with Google Ads, Meta Ads Manager, YouTube, and Google Display - Strong understanding of GA4 and Google Tag Manager - Experience with Meta Conversions API and Google Enhanced Conversions preferred - Knowledge of conversion tracking, pixels, audiences, remarketing, and attribution - Ability to look beyond clicks and impressions and understand what campaign performance means Skills & Qualifications: - Strong analytical, organizational, and budget management skills - Ability to manage multiple clients and campaigns simultaneously - Strong communication skills and confidence working directly with clients - Someone who is proactive, curious, and comfortable taking ownership of their work - Proficiency in Meta and Google Advertising - Analytical mindset with a focus on conversion optimization - Project coordination and performance analysis capabilities If you're ready to make a significant impact in a collaborative environment, apply now to join our team. We offer competitive compensation and opportunities for career advancement. Job Type: Full-time Schedule: - 8 hour shift - Monday to Friday Ability to Commute: - Woodscross, UT 84047 (Required) Work Location: In person Job Type: Full-time Benefits: - Dental insurance - Flexible schedule - Health insurance - Paid time off - Vision insurance Ability to Commute: - Woods Cross, UT 84087 (Required) Work Location: In person