Digital Advertising Strategist

Objectives & Responsibilities: Performs reach analysis and develops advertising recommendations and plan that aligns with business objectives, communicating with the go-to-market team to ensure a shared understanding of the advertising & promotion strategy and coordinating KPIs.Manages relationship with channel partners and external agencies, negotiating rates and placements, ensuring timely execution of media and staying abreast of media trends.Responsible for end-to-end implementation of activation plan - from strategy through execution. Partners with digital team to inform and prioritize channel learnings.Partners with data and insights to help translate data and research into engagement opportunities and experimentation plans for optimization.Manage A&P budget, guaranteeing the efficient and accurate execution of advertising and promotional campaigns that align with objectives.Conduct regular audits and reconciliation of digital marketing campaigns to ensure accurate budget management and spend pacing.Advise and participate in the implementation of new technology and optimization of existing technology relative to marketing responsibilities, staying at the forefront of developments in marketing strategies.What You Will bring: 8+ years of experience building B2B (ABM) demand generation and engagement programs that drive business outcomes; healthcare/revenue cycle/SaaS a plus.Strong analytical prowess, coupled with a data-centric approach to decision-making. Experience creating advertising/media plans that are tied to measurable results.Strong presentation and communication skills, being able to convey strategic paid media concepts and recommendations to marketing and non-marketing practitioner audiences.In-depth knowledge of using digital marketing and advertising platform software, including but not limited to Demandbase, Salesforce, Google Ad Network, LinkedIn & Facebook Advertising).Demonstrated history of budget and time management and the delivery of outcomes within budget constraints.Embraces an agile mindset. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.Zelis is modernizing the healthcare financial experience by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email .SCAM ALERT:There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams.