Digital Analytics Associate (University Communications)

We are seeking a*Digital Analytics Associate* (Communications Associate) who will be responsible for the development and implementation of a comprehensive tactical communications plan for a designated area of responsibility. Provides consultation and recommendations related to the development of communication media for major publications and/or significant initiatives and programs. Responsible for the writing and production of a wide variety of communication vehicles, including marketing and promotional materials and publications.

This position is responsible for data-gathering, reporting, and media analysis of brand mentions and potential reputational risks in both earned and social media and will provide real-time crisis monitoring for the university.

**Specific Duties & Responsibilities**

* Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter.
* Serve as a subject matter expert for multiple communications vehicles.
* Write and edit multiple and varied publications, reports, web pages, grants, executive remarks, and news releases.
* Conduct interviews, research, and information gathering.
* Manage production of materials, including selection and layout of artwork, graphics, pictures, and illustrations.
* May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff.
* May negotiate with vendors.
* Provide editorial oversight and review of communications vehicles for the designated area.
* Lead the day-to-day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing & Communications department.
* Serve as the primary contact with vendor agencies.
* Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital and traditional media, marketing events, and partnership marketing opportunities.
* Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools.
* In partnership with stakeholders utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads, and maximize engagement with participants.
* Measure and analyze campaigns and/or project data and make adjustments to maximize ROI.
* Develop creative briefs to ensure marketing materials and program messaging are accurate and created in a timely manner.
* Drive implementation of best practices through all paid and unpaid channels.
* Organize marketing promotional events and ensure prompt delivery of materials and merchandise.
* Ensure brand consistency across all channels, e.g. websites, email, social media, events, flyers, etc.
* Lead website strategy and related needs including management of associated vendor(s) as applicable.
* Apply an understanding of relevant landscapes to monitor, report, and provide insights and recommendations.
* Analyze plans and performance using KPIs and ROI analysis and apply learning for next steps.
* Manage and monitor area budgeting and forecasting.
* Collaborate with peers to share learnings and help cross-promote programs as applicable.
* May oversee the work of support staff in the unit or others with related responsibilities.
* Other duties as assigned.

*In addition to the duties described above*

* Champion the use of digital analytics and research to inform communications strategy and to inform leaders on key reputational threats and opportunities for the institution.

* Produce daily media monitoring reports for executive and communications leadership audiences using myriad media monitoring tools, incorporating risk analysis.

* Leverage AI and automation tools to support reporting and advance monitoring capabilities.

* Review, revise, and distribute brand monitoring reports generated by contractors for divisional partners and internal clients; collaborate with contractors on deliverables.

**Minimum Qualifications**

* Bachelor's Degree in a related field.
* Four years of related experience.
* Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.

**Preferred Qualifications**

* Experience with media analysis and reporting using tools that may include but are not limited to Meltwater, BuzzSumo, and SimilarWeb.
* Strong familiarity with AI capabilities, data visualizations, and dashboards.

**Technical Skills & Expected Level of Proficiency**

* Campaign Management - Intermediate
* Communications Planning - Intermediate
* Content Marketing - Intermediate
* Digital Communications - Developing
* Editing - Intermediate
* Editorial Research - Intermediate
* Event Planning: Intermediate
* Media Monitoring and Analysis - Intermediate
* Project Coordination - Intermediate
* Vendor Relationship Management - Intermediate
* Writing - Intermediate

Classified Title: Communications Associate 
Job Posting Title (Working Title): Digital Analytics Associate (University Communications)   
Role/Level/Range: ATP/04/PD  
Starting Salary Range: $64,470 - $112,850 Annually (Commensurate w/exp.) 
Employee group: Full Time 
Schedule: Monday- Friday / 8:30am - 5:00 pm 
FLSA Status: Exempt 
Location: Remote 
Department name: University Communications   
Personnel area: University Administration