Digital and Content Marketing Specialist

A company is looking for a Digital and Content Marketing Specialist. Key Responsibilities... Lead diverse marketing initiatives, focusing on customer retention, cross-selling, up-selling, and content personalization Create and manage digital marketing campaigns, including graphic design, copywriting, editing, and video production Utilize data-driven insights to develop innovative marketing strategies and drive results across various platforms Qualifications: Bachelor's degree in marketing, Communications, or related field 5+ years of digital marketing experience, with a focus on content marketing and creative production Advanced skills in graphic design, copywriting, editing, and video production Proficiency with various marketing tools and software, such as Google Analytics, Word Press, CRM platforms, and project management software Proven experience in content planning and production, social media management, and campaign reporting and analytics