Digital Campaign Analyst - Paid Ads

Mueller Communications is a communications and marketing firm serving diverse organizations through integrated campaigns across paid, earned, owned, and shared media. The Digital Campaign Analyst will develop, manage, optimize, and report on SEM, paid social, and programmatic campaigns while providing actionable insights, client-facing presentations, project management, and strategic recommendations.

Responsibilities

Build and optimize best in class SEM and paid social media, and programmatic campaignsProvide marketing insights using analytic tracking in reporting platforms such as: Google Analytics, Google Tag Manager, Google Search Console, SEMRush, CallRail, CRMs (Hubspot, Salesforce, etc), Google Ads, YouTube, Facebook, Instagram, etcProvide client-facing performance summary presentations that articulate key takeaways and insights in alignment with client goalsBuilding performance reports and dashboards in alignment with client goalsCommunication of the activity above, and the resulting needs, takeaways, and deliverables to team members, clients, platform vendors, and publisher support reps with proper context and in an actionable mannerLead channel-level campaign activities at the direction of the Client Lead (goal setting and reporting, projections, monthly planning, regular internal client reviews)Demonstrate ownership over setting, managing and achieving big picture goals for the clientDevelop project management plans that integrate all internal/external approvals and deadlinesDemonstrated desire to grow both our clients’ businesses and Mueller Communications, including contributing proactive ideas for expansionDemonstrate ability to translate brainstorms and big ideas into additional client programs or tactics
Skills

3+ yrs experience in Paid Social, SEM, and Programmatic (Display, Pre-Roll, CTV)Prior agency experience is a valued plusProven ability to identify and solve complex problems through insightful analysisProven ability to translate complex analyses into actionable recommendations that drive tangible resultsIntrinsic sense of ownership of your domain and pride in your impact on the success of clients and the firmStrategic marketing mind and in-depth knowledge of different digital marketing channels with a track record of activating effective multi-channel campaignsExperience in client-facing communications roles with strong track record of building long-tenured relationships that deliver on shared goalsIn-office presence 3+ days per weekSEO and email campaign experience appreciated but not required
Benefits

401(k) and profit-sharingBonusesComprehensive health and wellness benefitsBeautiful newly-renovated modern workspace perfected for collaborationFlexible hybrid working model that prioritizes work/life balancePaid membership in professional associationsInternal lunches to support company growth and other career ambitionsOne-of-a-kind concierge program dedicated to help the entire Mueller team discover an improved sense of workplace satisfaction, celebration, and organizationRegular Happy Hours and company outings to socialize with colleagues, have fun, and strengthen the teamFully stocked kitchen so no one ever has to skip breakfast or lunch to meet their deadlines
Company Overview

Mueller Communications, LLC is a leading, full-service public relations agency located in Milwaukee, Wisconsin. It was founded in 1985, and is headquartered in Milwaukee, Wisconsin, USA, with a workforce of 11-50 employees. Its website is https://www.muellercommunications.com/.